Business Plan Β· Dallas / DFW Β· Full-time

Buy ugly, sell WOW

A flip is three jobs: find a house far below market, make it beautiful on budget and on time, and sell it fast. The money is made on the buy β€” the renovation only protects it. You have capital and full focus, so you can do a real deal in months, not years. But the first flip isn't for showing off; it's for learning without blowing up the bankroll. Each card is something to do, checked off as you go.

0 / 0 done

Quick reference β€” keep this handy

Form the LLC
TX SOSDirect Β· ~$300
EIN (free)
IRS EIN online
Investors & meetups
Meetup: "Dallas REI" Β· DFW REIA
Foreclosure auctions
1st Tuesday Β· county courthouse
Comps / ARV
Redfin/Zillow sold filter Β· agent CMA (TX is non-disclosure)
Learn the trade
BiggerPockets Β· J Scott flipping books
Golden rule
Profit is made when you buy, not sell

The one number that keeps you safe β€” the 70% rule

Max offer = (ARV Γ— 0.70) βˆ’ repair cost

ARV = After-Repair Value (what it sells for fixed up, from recent sold comps). The 30% haircut is your profit and your cushion for the surprises you didn't see. Run it on every single deal β€” the calculator below does it for you.

Deal calculator β€” is this a real deal?

Type the numbers for any house. Green means the margin survives a normal amount of bad luck.

$
$
$

Max you should offer (70% rule)

β€”

Est. net profit

β€”

after selling & carrying costs

Return on the money in

β€”

cash + rehab at risk

β€’

Rough model: selling costs β‰ˆ 8% of ARV (agent + closing); financing + holding β‰ˆ 12%/yr on price + rehab (hard money, taxes, insurance, utilities). Real Dallas property tax runs ~2.2–2.7%/yr, so slow flips bleed. Confirm every number with your agent, lender and contractor.

Phase 0

Set up the business β€” week one

You're funded and full-time, so start like a business, not a hobby. This is a week of paperwork that protects everything after it.

Phase 1

Become a deal-finding machine β€” and build the team

Weeks 1–6, in parallel. You've already got the hands β€” that's a real edge on cost, quality and speed. But the skill that makes the money is finding a house priced well below what it's worth. Run these until a good deal is obvious to you on sight.

Phase 2

Choose how to de-risk the first deal

Months 2–4. You can afford to buy outright β€” but a solo, all-in first flip is how beginners lose the bankroll. Pick one of these guardrails.

Best first move β€” partner up. Do deal #1 as a joint venture with an experienced Dallas flipper: you put in half the capital and run the renovation, they bring the deal flow and the playbook, you split the profit. You learn the whole machine on a real deal with half the risk β€” then go solo on deal #2.

Phase 3

Dallas due diligence β€” the silent killers

A cheap house is only cheap if the discount is real. These are the DFW-specific costs that hide under a pretty listing and eat a whole flip's profit. Inspect for every one before you commit.

🏚️

Foundation β€” the #1 DFW trap

North Texas sits on expansive clay soil that swells and shrinks, cracking slab foundations. Look for sloping floors, doors that won't latch, and zig-zag cracks in the brick. Always get a foundation evaluation.

$8k–40k+
🚿

Cast-iron plumbing under the slab

Houses built before ~1975 (much of East Dallas, Oak Cliff) have cast-iron drain pipes that rot and collapse under the concrete. Pay for a sewer camera + hydrostatic test β€” you cannot see this from inside the house.

$10k–35k
🌩️

Roof & hail damage

DFW is hail country. Check the roof's age and for hail bruising β€” buyers' inspectors will. Sometimes a recent storm means the prior owner's insurance already owes a new roof; ask.

$8k–20k
❄️

HVAC β€” it's not optional in a Texas summer

40 Β°C summers mean a dead or ancient AC system kills the sale. Verify the age and condition of the full HVAC system, not just that it turns on.

$6k–12k
🧰

The four inspections you never skip

Foundation, sewer-scope, roof, HVAC β€” plus a general inspection. On a below-market house these findings are your negotiating leverage; skipping them is how the discount turns into a loss.

~$800 total
Phase 4

Do the deal β€” buy, WOW, sell

Numbers checked, team ready, guardrail chosen. Now execute β€” fast and disciplined.

  1. 1

    Lock financing before you find the deal

    Below-market houses sell to whoever can close fast. Have it ready: cash for the win, or a hard-money lender (short-term, against the deal, ~10–12% + points) so you keep liquidity. Meet 2–3 lenders in Phase 1 and know their terms cold.

  2. 2

    Pick one deal that clears the 70% rule with room to spare

    First deal, be conservative β€” buy under your max offer. Add a 15% contingency to the rehab budget. If the numbers are tight or an inspection scares you, walk. There is always another house.

  3. 3

    WOW β€” but only up to the neighborhood ceiling

    Buyers decide in the kitchen, bathrooms, floors, fresh neutral paint, lighting, and curb appeal β€” spend there. Do not over-improve past what the block's sold comps support: quartz in a $200k neighborhood is money you'll never get back. Design for the buyer, not your taste.

  4. 4

    Self-perform what you can; sub out the licensed trades

    Your edge: do the cosmetic work with your own hands to keep the labor margin, and hire out the licensed trades β€” electrical, plumbing, HVAC, roof. For anything you sub, use one document: full scope, a fixed price broken into line items (a "schedule of values"), payments released by milestone, never ahead of the work. Every extra week is holding cost (loan interest + Dallas's ~2.5% property tax), so push the schedule hard.

  5. 5

    Stage it, shoot it, list it β€” sell fast

    Staging + professional photos pay for themselves; most buyers fall in love online first. List with your agent the moment it's done. A fast sale locks the profit before holding costs eat it.

  6. 6

    Post-mortem: budgeted vs. actual, every line

    Write down what the deal really cost β€” purchase, rehab, holding, selling, net profit β€” against your estimate. That one correction makes deal #2 sharper. Then repeat, scaling toward 3–4 flips a year with the same agent and lender. The scaling move for you: build a repeat crew you manage β€” you shift from swinging the hammer on every job to running the jobs, and from one deal at a time to several in parallel. (Option: keep a strong one as a rental β€” the "BRRRR" play β€” for cash flow instead of selling.)

Reset: your checkmarks are saved on this device only. Clear all.

A starting framework, not financial, tax or legal advice. Before signing a purchase contract or a loan, run the numbers and structure past a local pro who flips for a living, a CPA, and a Texas real-estate attorney. All dollar figures are ballpark ranges β€” confirm current rates, taxes and repair costs yourself.